Most Internet entrepreneurs have now heard of
"SEO" or optimization for search engines, optimizing for search
engines is a medium and one of the best ways to increase the generation of
qualified traffic to a website.
But what exactly does SEO?
SEO is optimizing a website for search engines. This process aims to achieve high search engine positions for a set of certain key words or phrases.
This means that when a user enters a certain keyword, in any of the different search engines, the results show a list of websites among which contain that keyword.
Search engines and normally work with these algorithms are designed specifically to generate results from the frequency of occurrence of a keyword.
Each search engine uses a slightly different algorithm, and most of them adjusted from time to time these algorithms to improve the quality of results.
The "spiders" are crawlers and search engines to go hunting through the worldwide web, the different websites that meet the search keyword and if your website has been professionally optimized, have complete assurance that your website will be "easy prey" for the spiders.
Being devoured captured and valued as "appetizing" by spiders implies according to this assessment the possibility of being rewarded and appear in the top 20 results offered by search engines and directories. It is known to all according to all the studies conducted on the behavior of Internet users rarely go beyond those of the second page of results.
Besides keywords, if something like the spiders is content. So each page should contain 200 to 400 words in content.
Each page that makes up a site should be unique in content and optimized individually.
To optimize and get the website to be rated as "appetizing" for spiders, and therefore obtain the necessary and "vital" qualified traffic must follow the following steps:
The Title
It is critical to optimize, it will be the first display of the list when it appears in search engine rankings. Keywords should appear on the title (title tag).
Description
Each page should have its own content and must be in a location accessible to search spiders. They traverse the site from left to right and top to bottom.
Choosing keywords (keywords)
It should only select keywords that help customize each paragraph or section of your website. Most Internet surfers tend to avoid using keywords that are too generic and the amount of search results that shows them is huge and with little relevance to them.
Therefore, the choice of keywords must be made by combining two factors:
But what exactly does SEO?
SEO is optimizing a website for search engines. This process aims to achieve high search engine positions for a set of certain key words or phrases.
This means that when a user enters a certain keyword, in any of the different search engines, the results show a list of websites among which contain that keyword.
Search engines and normally work with these algorithms are designed specifically to generate results from the frequency of occurrence of a keyword.
Each search engine uses a slightly different algorithm, and most of them adjusted from time to time these algorithms to improve the quality of results.
The "spiders" are crawlers and search engines to go hunting through the worldwide web, the different websites that meet the search keyword and if your website has been professionally optimized, have complete assurance that your website will be "easy prey" for the spiders.
Being devoured captured and valued as "appetizing" by spiders implies according to this assessment the possibility of being rewarded and appear in the top 20 results offered by search engines and directories. It is known to all according to all the studies conducted on the behavior of Internet users rarely go beyond those of the second page of results.
Besides keywords, if something like the spiders is content. So each page should contain 200 to 400 words in content.
Each page that makes up a site should be unique in content and optimized individually.
To optimize and get the website to be rated as "appetizing" for spiders, and therefore obtain the necessary and "vital" qualified traffic must follow the following steps:
The Title
It is critical to optimize, it will be the first display of the list when it appears in search engine rankings. Keywords should appear on the title (title tag).
Description
Each page should have its own content and must be in a location accessible to search spiders. They traverse the site from left to right and top to bottom.
Choosing keywords (keywords)
It should only select keywords that help customize each paragraph or section of your website. Most Internet surfers tend to avoid using keywords that are too generic and the amount of search results that shows them is huge and with little relevance to them.
Therefore, the choice of keywords must be made by combining two factors:
· Note that the search
criteria used by more users for a particular activity and
· Fit as possible to
the contents of the website we want to promote, ie the keyword should be a true
reflection of our company. For this, use keywords that are relevant to the
content of your website.
Ethics in optimizing
Ethics in optimizing
·
Do not create mirror sites (are identical websites that are linked to
your site).
·
Do not use excessive keywords.
·
Do not use hidden text (text the same color as the background of the
website).
· Do not use small
fonts with keywords to try to cheat the spiders.
If you try to deceive spiders with any of these fraudulent practices to try to over-estimate their website, you might get not only the opposite effect. But your site is penalized and banned bringing your site to be banned, not come in search results.
Once penalized is virtually impossible to reverse this situation. It is therefore important to avoid at all costs any unethical practice.
Separate Content
The content must be different on each page of the website, if the content is similar in several pages may seem misleading to the search engines. That must change it and make it significantly different from one page to another.
Flash Content
The spiders of the search engines do not read Flash websites, making it impossible to optimize practitioner, to correct this fault must create an HTML page that opens behind this flash. You should be aware that the content is the same as the one in the page that is in Flash.
Build Links to Your Site
The spiders of the search engines are always on the lookout for links, each is considered a vote for your site, therefore, the more links you have the more popular and important site shall be deemed your website.
It is therefore very important to get quality links to your website, one of the best ways, and also the easiest is to get links through Web directories.
To have a good ranking in the directories, and therefore be valued as "appetizing" for spiders, you need to be creating links to your site consistently. That if you must know and keep in mind that to create links to your site it takes work and patience to get is an endless process, the links will "fall" and needs to be consistently building new links.
Enough Is SEO Optimization?
You should note that optimizing a website for search engines is not the final solution to increase traffic to your website and increase your sales.
It is certainly a very important part to get it, but it is also important that the content you have, is relevant to your target audience, the more important is the content for your visitors, the better your website will be valued by the search engines, thereby achieve better rankings in their results, thus increasing qualified traffic.
What to do with all that traffic Qualified?
Your website has to be prepared to catch their visitors, and take them to the buy button or register form your optin list, so it is necessary that your website is designed and intended to sell, in order to all qualified traffic that is generated, become sales or subscribers to your email newsletter.
If you try to deceive spiders with any of these fraudulent practices to try to over-estimate their website, you might get not only the opposite effect. But your site is penalized and banned bringing your site to be banned, not come in search results.
Once penalized is virtually impossible to reverse this situation. It is therefore important to avoid at all costs any unethical practice.
Separate Content
The content must be different on each page of the website, if the content is similar in several pages may seem misleading to the search engines. That must change it and make it significantly different from one page to another.
Flash Content
The spiders of the search engines do not read Flash websites, making it impossible to optimize practitioner, to correct this fault must create an HTML page that opens behind this flash. You should be aware that the content is the same as the one in the page that is in Flash.
Build Links to Your Site
The spiders of the search engines are always on the lookout for links, each is considered a vote for your site, therefore, the more links you have the more popular and important site shall be deemed your website.
It is therefore very important to get quality links to your website, one of the best ways, and also the easiest is to get links through Web directories.
To have a good ranking in the directories, and therefore be valued as "appetizing" for spiders, you need to be creating links to your site consistently. That if you must know and keep in mind that to create links to your site it takes work and patience to get is an endless process, the links will "fall" and needs to be consistently building new links.
Enough Is SEO Optimization?
You should note that optimizing a website for search engines is not the final solution to increase traffic to your website and increase your sales.
It is certainly a very important part to get it, but it is also important that the content you have, is relevant to your target audience, the more important is the content for your visitors, the better your website will be valued by the search engines, thereby achieve better rankings in their results, thus increasing qualified traffic.
What to do with all that traffic Qualified?
Your website has to be prepared to catch their visitors, and take them to the buy button or register form your optin list, so it is necessary that your website is designed and intended to sell, in order to all qualified traffic that is generated, become sales or subscribers to your email newsletter.
